In the era, where we are living, we can see and understand nothing but only the term “Digital”. Wherever we look we find everything digital. From booking Ola, Uber to dining from Zomato everything has got a digital presence not only in our mobiles but also in our minds nowadays. Let us see why digital marketing is the new trend.
1. CHANGES IN CONSUMER CHOICE
Changing times has led consumers to
also change their choice regarding perception of marketing. Earlier people were
confined to physical means of marketing but now consumers or we all want
everything to be under our finger tips and so is the situation now.
2. ITS
DIGITALISATION EVERYWHERE
Heard the phrase orange is the new
black? Similarly Digital marketing is the new norm and it is definitely here to
stay. In fact digitalization doesn’t only exist in marketing today but in
everything and everywhere around us. In fact India is being digitalized
everyday with new policies and programs.
3. CONVENIENT
We all are addict of social media.
While travelling in cabs, metros, even buses in crowd people are found
scrolling their phone either watching Facebook or Instagram thereby also
noticing your ad that comes in between. Due to digital marketing people do not
have to depend on physical means of marketing like hoardings etc which can be
destroyed or damaged someday, also a pamphlet can get lost from your hands but
digital form of marketing is portable and fits in your mobile just under your
fingertips easily making it super convenient and secure.
4. BE DIGITAL, BE GLOBAL
Nowadays it is said that being digital
means being global. With digital or social media platforms like Facebook,
Instagram, Google etc. you can market, advertise your brand and reach audiences
of any corner of the world.
5. AFFORDABLE
Good news for all! Gone are the days
where you have to spend lakhs of money to get that ad printed on the newspaper.
Digital marketing is one of the most affordable media of marketing. Creating an
ad on Facebook hardly costs around ₹40 per day, which is nothing. Average cost
per click is ₹0.52 to ₹2.3. Spending lakhs of rupees on a single ad and
spending just ₹40 per day can give good results.
6. GOVERNMENT GOING ALL DIGITAL
Indian Government is going and growing all digital whether it is digitalization of toll collection via FasTag, or be it even vaccinating people through Cowin app which can be installed in mobile very easily. Therefore Government itself is showing a lot of trust in digitalization therefore people also get a sense of security in the form.
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DIGITAL MARKETING SERVICES?
Digital Marketing services are those
professional services that help your business advertise or market itself online
and gain an online presence via search engines like Google, Social Media
Platforms like Facebook, Instagram etc. or any other digital paid channels
unlike traditional marketing services like print media.
6 DIGITAL MARKETING SERVICES YOU CAN’T LIVE WITHOUT
SOCIAL MEDIA MARKETING
Social Media Marketing or SMM is one of the most popular and desirable digital marketing services in today’s times because of its affordability, precision in terms of area, interests and other demographics for advertising purpose and its humungous reach towards population.
INFLUENCER MARKETING
Again one of the cleverest digital marketing services would be Influencer Marketing. In this type of marketing service/strategy companies tie up with celebrities, sites or others who are most desirable and considered specialists in their field and that they share similar interests. Companies influence their target audiences with the help of this type of marketing also thereby providing incentives and offers.
EMAIL MARKETING
Email Marketing gives an essence of personal touch to the target audiences therefore they feel taken care of personally for which their brand loyalty sustains. Sending an email to your customer based on their past purchase history or informing them about some new offer makes them feel important and is a great strategy among the digital marketing services.
CONTENT MARKETING
Content is called the King and Marketing is called the Queen, and when both executed beautifully and go hand in hand gives some amazing results. Content Marketing is one of the most important tools among the digital marketing services. It is the content which makes a customer realize their need and convert them from customer to consumer.
SEARCH ENGINE OPTIMIZATION (SEO) MARKETING
Who would not want to see their digital content being ranked among top 3 in Google? We all want that. SEO Marketing is the digital marketing service by which content is optimized by appropriate keywords so that when the next customer searches for a business, your business should appear among the top 3 search results.
PAY-PER-CLICK (PPC)
In digital marketing services like PPC or Pay-Per-Click, advertisers pay the publisher an amount of fee when an ad is clicked. It is an advertising model used to attract traffic to websites or businesses.
WRAPPING UP
Digital Marketing services are the
heart and soul of any business in present times and its there to stay in the
future as well, undoubtedly. Without Digital Marketing Services a business
cannot imagine their existence in this world or in people’s minds. Therefore
the next time you try to think of a digital marketing strategy to attract or
retain your audience go and have a look through this article and you will have
a clearer vision about the presence and importance of digital marketing
services. All the best for your business ventures!
