Why Digital Marketing Is The New Trend?

 In the era, where we are living, we can see and understand nothing but only the term “Digital”. Wherever we look we find everything digital. From booking Ola, Uber to dining from Zomato everything has got a digital presence not only in our mobiles but also in our minds nowadays. Let us see why digital marketing is the new trend.

1. CHANGES IN CONSUMER CHOICE

Changing times has led consumers to also change their choice regarding perception of marketing. Earlier people were confined to physical means of marketing but now consumers or we all want everything to be under our finger tips and so is the situation now. 

2. ITS DIGITALISATION EVERYWHERE

Heard the phrase orange is the new black? Similarly Digital marketing is the new norm and it is definitely here to stay. In fact digitalization doesn’t only exist in marketing today but in everything and everywhere around us. In fact India is being digitalized everyday with new policies and programs.

3. CONVENIENT

We all are addict of social media. While travelling in cabs, metros, even buses in crowd people are found scrolling their phone either watching Facebook or Instagram thereby also noticing your ad that comes in between. Due to digital marketing people do not have to depend on physical means of marketing like hoardings etc which can be destroyed or damaged someday, also a pamphlet can get lost from your hands but digital form of marketing is portable and fits in your mobile just under your fingertips easily making it super convenient and secure.

4. BE DIGITAL, BE GLOBAL

Nowadays it is said that being digital means being global. With digital or social media platforms like Facebook, Instagram, Google etc. you can market, advertise your brand and reach audiences of any corner of the world.

5. AFFORDABLE

Good news for all! Gone are the days where you have to spend lakhs of money to get that ad printed on the newspaper. Digital marketing is one of the most affordable media of marketing. Creating an ad on Facebook hardly costs around ₹40 per day, which is nothing. Average cost per click is ₹0.52 to ₹2.3. Spending lakhs of rupees on a single ad and spending just ₹40 per day can give good results.

6. GOVERNMENT GOING ALL DIGITAL

Indian Government is going and growing all digital whether it is digitalization of toll collection via FasTag, or be it even vaccinating people through Cowin app which can be installed in mobile very easily. Therefore Government itself is showing a lot of trust in digitalization therefore people also get a sense of security in the form.

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WHAT ARE DIGITAL MARKETING SERVICES?

Digital Marketing services are those professional services that help your business advertise or market itself online and gain an online presence via search engines like Google, Social Media Platforms like Facebook, Instagram etc. or any other digital paid channels unlike traditional marketing services like print media.

6 DIGITAL MARKETING SERVICES YOU CAN’T LIVE WITHOUT

SOCIAL MEDIA MARKETING

Social Media Marketing or SMM is one of the most popular and desirable digital marketing services in today’s times because of its affordability, precision in terms of area, interests and other demographics for advertising purpose and its humungous reach towards population. 

 INFLUENCER MARKETING 

Again one of the cleverest digital marketing services would be Influencer Marketing. In this type of marketing service/strategy companies tie up with celebrities, sites or others who are most desirable and considered specialists in their field and that they share similar interests. Companies influence their target audiences with the help of this type of marketing also thereby providing incentives and offers. 

EMAIL MARKETING

Email Marketing gives an essence of personal touch to the target audiences therefore they feel taken care of personally for which their brand loyalty sustains. Sending an email to your customer based on their past purchase history or informing them about some new offer makes them feel important and is a great strategy among the digital marketing services.

CONTENT MARKETING

Content is called the King and Marketing is called the Queen, and when both executed beautifully and go hand in hand gives some amazing results. Content Marketing is one of the most important tools among the digital marketing services. It is the content which makes a customer realize their need and convert them from customer to consumer.

SEARCH ENGINE OPTIMIZATION (SEO) MARKETING

Who would not want to see their digital content being ranked among top 3 in Google? We all want that. SEO Marketing is the digital marketing service by which content is optimized by appropriate keywords so that when the next customer searches for a business, your business should appear among the top 3 search results.

PAY-PER-CLICK (PPC)

In digital marketing services like PPC or Pay-Per-Click, advertisers pay the publisher an amount of fee when an ad is clicked. It is an advertising model used to attract traffic to websites or businesses.

WRAPPING UP

Digital Marketing services are the heart and soul of any business in present times and its there to stay in the future as well, undoubtedly. Without Digital Marketing Services a business cannot imagine their existence in this world or in people’s minds. Therefore the next time you try to think of a digital marketing strategy to attract or retain your audience go and have a look through this article and you will have a clearer vision about the presence and importance of digital marketing services. All the best for your business ventures!